Larry Bruce is a senior strategic planning/marketing consultant with more than twenty years international experience in product launches and turnarounds for clients including Disney (Shamrock Division), Nationwide Insurance, Gannett, Hearst, Scandinavian Broadcasting and Austereo. From 1986-1999 he served as President of LBC, Inc, an international consulting firm where over 80% of his clients achieved a 50% increase in market share within two years of signing. In 2000, he was recruited by the London Daily Mail Group as strategic planner and manager for the launch of the Nova network, based in Sydney, Australia. Nova was declared the “best brand launch in history” by Australia's national newspaper, The Australian.

He is the recipient of international awards for marketing creativity and effectiveness and has trained international media executives in strategic planning, creativity and team development. He is an accomplished public speaker and published author. His interests include gifted education and he was a founding board member of the American International School in Sydney and co-founder/director of Gateways School for the Gifted.